ALL THE POWER

The peer group for service-business owners building real freedom

A Vistage-tier room at a price that makes sense, for owners who want the life back, not just bigger numbers. Weekly sixty-minute live sessions. Monthly deep-dives. Roy on every call.

Book a 30-min discovery call

Service-business owners only. Vistage-tier without the £15K price tag.

By Roy Castleman

THRIVE Community Peer Group

A peer community for service-business owners running real businesses, typically £500K to £5M in turnover with five to thirty employees. Members are screened in by application. The rhythm is weekly, a sixty-minute live session with Roy on every call, working real decisions through The Owner's Thrive Method. Each month layers in three deeper workshops on AI implementation, breathwork and wellness, and BOS UP business systems. Quarterly there is a ninety-day planning session. An always-on library of training, breathwork recordings, templates, and a members-only forum runs in the background. Five hundred pounds a month. Application-only. No twelve-month contract.

You built this thing from nothing. And you are carrying it alone.

Your accountant gets your numbers. Your spouse gets your stress. Nobody actually gets the decisions you make at eleven at night on a Tuesday, the ones that move the whole business and end with your name on them.

You are the smartest person in every room you walk into. That is the problem. There is nowhere to take the question, no peer to test it against, no one to call when the deal goes sideways or the team member walks. The price of being good at this is that nobody around you can match you on it.

You would kill for one honest conversation a month with someone who has actually been there. Not a coach with a framework. Not a consultant with a deck. Another owner. Someone running a service business at the same altitude, who knows the maths, the people, and the weight of carrying it.

That is the room.

How THRIVE works

1. A room of peers

Service-business owners screened in by application. IT, professional services, trades, agencies, consultancies. We say no when it is not a fit. Industries vary, the altitude does not. Everyone in the room is running something real and carrying something heavy. The diversity is what makes the conversation honest. The screening is what keeps it useful.

2. A method, not just hot seats

The Owner's Thrive Method runs through every session. AI as a thinking methodology, wellness as the foundation, BOS UP as the operating system. Not three separate tracks. One sequence. Cut through the AI noise so you can think, use the clarity to rebuild the business properly, let the wellness arrive as a result of the overwhelm lifting. Every session works on real decisions in real businesses, with the method as the spine.

3. A weekly rhythm

One sixty-minute live session every week. Fifteen minutes of teaching, an exercise, a breakout, and something tangible to implement that week. Roy on every session, live Q&A, peer accountability with owners who actually run businesses like yours. Accountability does not work monthly. The weekly rhythm is what changes the business.

4. Monthly deep-dives + always-on library

Every month layers in three workshops on top of the weekly rhythm. An AI implementation session on your actual business problems, a breathwork and wellness session led by Roy as a Wim Hof Method Level Two instructor, and a BOS UP workshop on one business-systems competency. Always available between sessions: around one hundred breathwork recordings, the full EVOLVE AI thinking training, T.H.R.I.V.E. deep-dives, ready templates for SOPs, scorecards, Rocks, CARE briefs, and a members-only forum.

Not ready to call?

Take the two-minute Freedom Score

THRIVE vs. the alternatives

THRIVEVistage / TECEO (Entrepreneurs' Organization)1:1 Coaching
FormatPeer group + method + communityPeer group + chair coachingPeer group + member-ledOne coach, one client
CadenceWeekly live + monthly deep-divesMonthlyMonthlyFortnightly or monthly
Price (UK)£500/month£12,000–£18,000/year£4,000+/year + chapter dues£1,000–£5,000/month
Built forService-business ownersMid-market CEOsFounders £1M+Varies wildly
Method baked inYes. Thrive Method + BOS UPSpeaker-led monthlyMember-led, no central methodCoach's framework only
Always-on libraryEVOLVE, breathwork, templates, member forumNoLimitedNo
Wellness foundationYes. IntegratedNoNoRarely
AI as thinkingYes. Built into the methodNoNoRarely

Run by an entrepreneur with twenty-eight years of building, breaking, rebuilding. Multiple seven-figure businesses, including one lost in COVID and rebuilt. Seventy-plus countries lived and worked from. Service-business owners only.

Find out if THRIVE is your room

A thirty-minute call. No slides, no pitch. We will talk about where you are at, what you are carrying, and whether the room would actually move you. If it is a fit, you will know. If it is not, we will tell you.

Or learn more about THRIVE community first

Common questions

How is THRIVE different from Vistage or EO?+
Three things. First, the price. Five hundred pounds a month, not twelve to eighteen thousand a year, because we do not run a chapter dues structure. Second, the method. Vistage runs speaker-led sessions and chair coaching. THRIVE runs a structured curriculum, The Owner's Thrive Method, so the room is moving on the same path, not just venting in parallel. Third, the focus. Service-business owners only. Not agencies of agencies, not software founders, not influencers. The conversation stays useful because the people in it actually run similar businesses.
Who's actually in the room?+
Service-business owners running real businesses. IT, professional services, trades, agencies, consultancies. Typically five hundred thousand to five million pounds in turnover, with five to thirty employees. Industries vary deliberately. Identity, struggle, and altitude are what is consistent. Every member is screened in by application. We say no when it is not a fit, because one wrong fit drags down the whole room.
What if I've never been in a peer group?+
Most members had not been before joining. The weekly rhythm is what makes it work. You do not have to perform. You bring a real decision or a real problem, the room works it with you in sixty minutes, and you leave with something to implement that week. Roy is on every session live, and the method gives the room a spine so it never devolves into venting.
What is the time commitment?+
One sixty-minute live session every week. That is the core rhythm. Each month layers in three deeper sessions. An AI implementation workshop, a breathwork and wellness session led by Roy, and a BOS UP business-systems workshop. Quarterly there is a ninety-day planning session. The always-on library, around one hundred breathwork recordings, the full EVOLVE training, T.H.R.I.V.E. deep-dives, ready templates, takes whatever time you give it. The floor is sixty minutes a week. The ceiling is what you choose.
Can I leave if it is not for me?+
Yes. No twelve-month contract. We are not in the business of locking people in. If the room is not moving you, the room is not right for you, and we would rather you find what is.
Is this 1:1 coaching too?+
No, and that is deliberate. THRIVE is the room and the method. If 1:1 work makes sense alongside it, we will point you at someone we trust, including, sometimes, Roy himself. The system is the product. Roy is the architect, not the bottleneck.
How do I know if I am a fit?+
Take the two-minute Freedom Score, then book a thirty-minute discovery call. If the call surfaces a fit, you will know on the call. If it does not, we will tell you, and we will tell you what would.
More questions →